The Aboriginal Regional Arts Alliance (ARAA) is launching an advanced branding and packaging workshop for high level First Nations artists, makers, and creators from regional and remote NSW. This workshop, set in the Hunter Valley’s Arts Upper Hunter Region, will gather selected artists who are ready to elevate their practice through refined brand storytelling. The program will focus on building distinctive brand identities by incorporating personal and cultural narratives, creating brands that resonate deeply with audiences and go beyond aesthetics. Through immersive sessions on cultural storytelling and practical branding techniques, participants will learn how to craft cohesive brand packages tailored to small and medium-sized businesses, enhancing their appeal to wider markets. The workshop will also cover strategies for leveraging branding to increase visibility and drive sales, equipping participants with the tools to grow their creative practices in today’s competitive market. By fostering unique brand identities rooted in cultural stories, ARAA aims to empower artists to connect meaningfully with their audiences, positioning them for sustainable success.